Product Launch
We are very excited today because we are about 1 week away from the launch of our first Instant Pot model in the UK.
When the design process started over 3 years ago the intention was to create a smart cooking appliance so that cooking process to a user is “instant”, i.e. at the press of a button. Of course, being a pressure cooker Instant Pot also speeds up cooking substantially.
‘Lux’ has been on sale in the US and Canada for over a year and has consistently been the No1 selling pressure cooker on Amazon US. We are delighted to be introducing the product to the UK and feel sure it will be as popular as it is in the US and Canada.
At the moment our focus is on creating awareness of the product and just what it is capable of. Perhaps the time of year could be better for the launch but we wanted to make it available as quickly as possible.
I hope you will find the answers to questions on this website, please feel free to email us if you have a question.